Public School is a fictional company that I created for a brand development project. Public School aims to bring a refreshed vision to the Kitchener - Waterloo beer scene, with a west coast inspired theme and design elements. Public School is bound to stand out on shelves amongst its competition, and bring a new vision to the scene.
Public School Beer Company was chosen because it is fun, approachable and memorable; The irony of associating beer with public school’s is sure to stand out to the consumer. From a design perspective; The west coast inspired style is reminiscent of childhood with its fun, colourful, nostalgic aesthetic.
